CAMPUS NEWS
FOR
IMMEDIATE RELEASE
02/19/01
Alumni Agree: A Career in Chiropractic
Provides a Great Service to Humanity
FEBRUARY 19, 2001 - According to a
recent survey of more than 450 alumni, Sherman
College is definitely headed in the right
direction - 98 percent of alumni surveyed agree
that a career in chiropractic provides a great
service to humanity, and 86 percent agree that
it is important for the college to maintain its
mission as a vertebral subluxation-centered
institution.
We were very pleased to see nearly perfect
scores on several survey questions,” says Susan
Newlin, vice president for planning and
assessment. “Despite the focus of many
chiropractic media on the challenge of
succeeding in practice with the constraints of
managed care, most alumni would recommend
chiropractic as a rewarding career choice.”
The enrollment services and public relations
offices teamed up with Newlin to design the
35-question survey. The survey is part of the
college’s ongoing effort to increase student
satisfaction and retention. Most survey
questions asked the respondent to rate
statements on a scale of one to five (strongly
disagree to strongly agree), but a few
open-ended questions allowed for more specific
feedback. For example, alumni were asked to list
three adjectives that best describe Sherman
College. Most frequently mentioned were focused,
dedicated, small, friendly and principled.
Although Sherman College received high marks on
many questions, the alumni survey shed some
light on areas in which the college can continue
to improve. Referrals from practicing
chiropractors have been declining, and college
staff are seeking new ways to encourage and
enable alumni to refer more prospective students
to Sherman College.
Chiropractors don’t always know how to bring up
the subject of considering chiropractic as a
career,” Newlin says. “Surveys have shown that
interested students tend to initiate those
conversations. We intend to provide
chiropractors with materials and workshops that
will encourage them to open those conversations
and help them become more successful ambassadors
for Sherman College.” Newlin adds that sometimes
chiropractors only think about referring younger
students, not realizing that about half of the
college’s students are career changers in their
thirties, forties and fifties.
There are many ways for alumni to actively
participate in recruitment activities, such as
distributing Sherman College brochures and
posters. They can encourage students to attend a
Career Day or represent the school at career
fairs.
- For more information about assisting Sherman
College in its recruitment efforts, contact
Frank Griffis, vice president for enrollment
services, at 864-578-8770 or 800-849-8771, ext.
1293. You may also e-mail
fgriffis@sherman.edu.
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