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New Recruitment Publications Communicate Strong Message in Lay Language

SEPTEMBER 10, 2001 - With the headline, “The Power to Change Your Life. The Capacity to Change the Lives of Others,” Sherman College’s new recruitment materials are targeted at capturing the interest of prospective students who want to make a difference in the world. The water drop and ripple graphic used in the pieces demonstrates visually the impact, or power, one action or one life can have. The new materials include full-color brochures, posters, a re-designed website and a trade show display.

The formal and informal research we’ve done with our own students, as well as those enrolled in other chiropractic colleges across the country, consistently shows us that people who choose to become chiropractors typically have a strong desire to help others,” explains Frank Griffis, Jr., vice president for enrollment services. “People who choose chiropractic, and especially straight chiropractic, as their career want to make a difference in the world - both by gaining greater satisfaction from their career and by helping to improve the lives of others,” he said.

The college developed the headline to capture the joint concepts of the power each individual possesses to improve his own life by pursuing a meaningful career, as well as the capacity students gain through a chiropractic education that will enable them to help others realize more of their inborn potential.

About a year ago, we participated in an extensive process of evaluating new marketing firms to assist us in creating truly outstanding publications that really communicate the power of the chiropractic message both visually and through strong writing,” explains Jean McAulay, director of public relations. “We have been very pleased with the work of our new agency, Set?Communicate!, out of Charlotte, NC, in bringing straight chiropractic to life for prospective students.

The strong photography also helps to draw the reader in and excite them about the possibility of becoming a chiropractor at Sherman College,” she said.

The new brochures will be distributed to chiropractors, prospective students and high school students who have expressed an interest in chiropractic. The materials were first introduced during Lyceum 2001. If you would like additional copies of the brochure or posters, please contact the Admission Office at admissions@sherman.edu or at 800-849-8771, extension 1200.

Also, any interested chiropractors who have not already joined the college’s Ambassador Program to serve as a mentor in recruiting students into the field should contact Kellie Candino, director of the program, in the Admission Office at 800-849-8771, extension 1363, or e-mail kcandino@sherman.edu. Your participation will make the difference in the strength of the next generation of straight chiropractors.


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