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How a Website Benefits Your New Chiropractic Practice

chiropractic education

Have you completed your comprehensive chiropractic education and are eager to begin helping people in your community with the skills you have worked to develop? Developing a successful chiropractic practice takes more than the applied technical and theoretical knowledge you have accumulated during your studies. Effective marketing practices are an important part of establishing an accomplished clinic, and today more than ever, that means creating a good website. People use the Internet for nearly everything these days, and an attractive and functional website is a great way to showcase your practice while making it easy for potential patients to find you.

What to Include on Your Website

Your website should be appropriate to your practice, informing new patients about how chiropractic can impact their health, providing general educational content about chiropractic care, and simplifying the process of contacting you for a visit. A website is often a patient’s first introduction to you, so it’s important that your site looks professional and functions efficiently to provide a positive impression that reflects your excellent service. Your website can serve to answer common questions that you would receive at the office, encouraging prospective patients and showing them that you want to help them reach their full health potential for optimal performance.

A chiropractic website doesn’t need to be very complicated – in fact, you’ll want to provide the necessary information in as simple a manner as possible, with clear and succinct content, attractively laid out images and intuitive navigation between webpages. Group content according to well organized sections with subheadings and spacing designed to make it easily readable. Your homepage should emphasize your core messaging with large images, clear menu options and perhaps a video. Popular pages to include on your website include an About section describing your chiropractic degree and licensure  and more about you, as well as frequently asked questions by new patients, testimonials, services and a “contact us” page.

Tips for a More Effective Chiropractic Website

Plenty of web design templates are available online to create your own website, but it might be worth your while to hire a professional if you desire a more innovative and user-friendly design. To be easily found on mobile browsers and Google searches, it is ideal to use responsive design to ensure your site works on all devices. Regularly updating your site with blogs, articles and social media integration will encourage return visits from a loyal clientele while enhancing your search engine optimization (SEO). Never copy content directly from other websites, as it will be penalized by search engines. Test your site when it is ready to go, and launch it with promotion on business cards, ads and social networking sites.


Building on an Excellent Chiropractic Education

Fortunately, chiropractic training and comprehensive education at Sherman College will more than adequately prepare you for executing a successful business strategy. Students learn the essentials of practice management and automated office procedures during course work, discovering how to build and maintain a referral practice with an introduction to numerous business strategies that can be leveraged when launching your practice. The 264-hour practice management observation elective offers qualified student extensive field experience in all aspects of office best practices, including developing effective public relations and marketing. Sherman’s Apple Initiative, advanced technology and multimedia tools will ensure you have the business and technological skills to support your new chiropractic practice.

Interested in training for a career in chiropractic? Visit Sherman College of Chiropractic to explore our unique program!


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Get the Most out of Your Readings: Retention Tips for Busy Chiropractic Students

Sherman students hit the books at our campus cafe

Sherman students hit the books at our campus cafe

Whether you’re a recent grad or a returning student, fitting coursework into a busy schedule can sometimes feel like a balancing act.

For chiropractic students with families and other responsibilities outside of school, some degree of strategy is called for when it comes to class readings. Simply skimming a textbook or article and hoping for the best is probably not your safest bet for exam prep – or truly enjoying the learning experience!

Fortunately, a few time-tested tricks can help with reading comprehension, so you can better absorb new material, get the most out of your chiropractic education, and launch your new career with confidence.

Read on to discover four retention tips that really work.

1. Mindmap Major Concepts

For reading-heavy subjects like philosophy and the history of chiropractic, summarizing a paragraph, chapter or timeline with a mindmap can really help with recall later on.

A mindmap is a visual tool that can help you organize concepts and define key terms. The map usually has one key topic or term in the middle –like “vertebral subluxation” or “B.J. Palmer” and then branches out to illustrate its meaning or related ideas. Here’s a quick guide for getting started with mindmaps.

2. Explain Ideas to Make them Stick

Summarizing material in your own words is a great way to check for understanding and ensure that important content sticks in your long term memory. You might discuss readings with your classmates, explain an important concept to a willing friend, or practice condensing and writing what you know.

Find that you can’t fully explain a key idea? You’ll know exactly which part of the reading to review, or what questions to prepare for your next class.

Sherman students talk over course material in the college Atrium

Sherman students talk over course material in the college Atrium

3. Find a Quiz Partner

During the course of your chiropractic education, you’ll find that some courses – like anatomy – require a great deal of memorization. You’ll want to practice terms and quiz yourself, but nothing beats a study partner for improving comprehension and memory.

When you study at a friendly, welcoming chiropractic college like Sherman, finding a quiz partner is easy. Whether by text, in person, or over the phone, creating and completing periodic mini-tests can help verify that both of you understand course material, which means you learn as you go, rather than cramming for exams at the last minute.

4. Read Out Loud to Boost Your Concentration

Studies have shown that we read best when there are no distractions. But, if you’re still having trouble concentrating even in a quiet study environment, try reading out loud.

Reading out loud can help you catch yourself when you’re feeling a bit tired and your mind starts wandering. It’s also a great way to help cement key concepts into your long term memory.

When you look at text, your brain learns through visual channels. When you read out loud, you tap into auditory learning. For some students, the combination of both approaches helps reinforce comprehension and enhance recall.

Are you interested in pursuing a chiropractic career? Discover the benefits of working in chiropractic by exploring our career outlook page.

An Introduction to the Art and Science of Chiropractic Technique

Students learn different adjusting techniques at Sherman College

Students learn different adjusting techniques at Sherman College

Students beginning their chiropractic studies can look forward to learning a wide range of techniques with which to locate, analyze and correct vertebral subluxations. In addition to understanding the difference between terms like Gonstead and Toggle Recoil, D.C.s-to-be will develop a deep appreciation for the precise art and science of the chiropractic adjustment – the breadth of technical and theoretic knowledge they need to establish successful careers after graduation.

Read on for an introduction to chiropractic technique with insights from Sherman College’s Dr. Ron R. Castellucci, chair of the Chiropractic Technique Department.

Doctors of Chiropractic Use Diversified Technique

“Many chiropractors mistakenly believe Diversified technique to be an assortment of non-specified manual adjustment techniques with no origin” says Dr. Castellucci. “On the contrary,” he explains, “Diversified technique has its roots with BJ Palmer as he was experimenting with various methods of adjusting the spine.”

Diversified technique is as old as the practice itself (although it was later modified and refined by Dr. Otto Reinert of Logan College). It involves short, specific, powerful thrusts delivered by hand that help realign the spine. It is one of the most widely used chiropractic techniques today.

Gonstead Technique Helps Chiropractors Correct Subluxations

The Gonstead Technique was first developed by the famous doctor of chiropractic, Dr. Clarence Gonstead, who was a student and contemporary of B.J. Palmer. During the 1920s, Gonstead established one of the most successful chiropractic practices in history. Working long hours, he saw as many as 300 to 400 patients a day.

During the course of his extraordinary and prolific chiropractic career, Gonstead developed his own technique. Named in his honor, the Gonstead technique emphasizes the importance of the spine’s fundamental alignment. Dr. Gonstead noticed that misalignments caused the body to compensate along other points of the spine, and developed the concept of “primary” vs “secondary” subluxations, which are analyzed and corrected differently.

As a pioneer and innovator, Dr. Gonstead also developed the Hi-Lo and knee-chest tables to help facilitate specific adjustments. “Chiropractors adjust a patient seated in a special chair or lying on his or her side because of the contributions of Clarence Gonstead” Dr. Castellucci explains.

Chiropractors use Toggle Recoil to Align the Bones of the Neck

“Toggle Recoil, developed by B.J. Palmer, is one of the original techniques in the chiropractic profession.” says Dr. Castellucci. It was a technique taught in early chiropractic colleges, and because of its effectiveness, is still an enduring part of chiropractic education today.

“The focus of toggle recoil,” Castellucci explains, “is the upper cervical spine, specifically the atlas and axis (1st and 2nd bones in the neck).”

“The construct is that everything in the body is controlled by the brain by nerves that pass through the spine, yet all of these nerves must exit the skull passing through the atlas and axis. If these two bones are misaligned (subluxated), the entire nerve system will be interfered with and the entire body adversely affected.”

Chiropractors Use Analytical Procedures to Identify Subluxations

Of course, before using any of these techniques a chiropractor must first evaluate the patient carefully to determine which technique will be most beneficial.

Dr. Castellucci explains that “the analysis of a subluxation involves a health history, palpation evaluation, thermograph study, leg checks, and often, x-rays.” This thorough process of assessment involves many different tools for identifying misalignments.

Chiropractors become proficient to use their hands to feel any potential subluxations along a patient’s spine. This is known as a palpation examination.

Another method chiropractors use to identify subluxations is thermography. Thermography shows which parts of a patient’s nervous system and surrounding soft tissue emit the most heat. Any inflamed areas will be highlighted, confirming the presence of a vertebral subluxation.

Doctors of chiropractic also use x-rays when necessary. Dr. Castellucci confirms that “X-rays are used to assess the position of the bony structures of the spine as well as to rule out any reason not to adjust the spine.”

But, Dr. Castellucci emphasizes, “perhaps the most important part of analysis is the post check. This is intended to assess whether or not the correction was made through the spinal adjustment.”

Interested in learning more about chiropractic technique and the Sherman College training program? Why not book a tour of our campus and talk to our professors in person!

4 Benefits of Studying at Sherman College of Chiropractic


Sherman students enjoy the welcoming and friendly atmosphere of the Sherman College campus

At the outset, finding a college that fits well with your learning needs and your profession goals can seem like challenging work! But once you’ve defined which key characteristics to look for, it is much easier to narrow down the list of potential candidates.

Most prospective chiropractic students are looking for a college with three main attributes:

  1. A friendly and nurturing environment where expert instructors encourage students to reach their full potential
  2. Opportunities to get hands-on experience and interact with real patients
  3. State-of-the art facilities in which they will become familiar with the latest tools, research and technique

The best chiropractic colleges strive to provide students with all three of these benefits so they can develop the skills and confidence needed to launch successful careers after graduation – and Sherman is no exception. Read on to discover if Sherman College of Chiropractic has what it takes to be your perfect post-secondary match!

Sherman’s Friendly Environment Nurtures Students toward Professional Success

Whether you’re a recent graduate or a mature student looking to jumpstart a new, satisfying career, making the transition to grad school can feel intimidating. Classes and exams might feel stressful, or – if you’re moving away from home – you might be worried about adjusting to new surroundings.

These feelings are a normal part of adapting to college life, but will subside quickly in a welcoming learning environment that feels like family.

The Sherman College community is close-knit, and we pride ourselves on offering a non-intimidating, nurturing environment. Our curriculum may be rigorous, but each Sherman employee, from our on-campus support staff to our helpful faculty, is committed to helping every student transition from applicant to student to successful Doctor of Chiropractic.

A Sherman instructor helps a student hone his technical skills

A Sherman instructor helps a student hone his technical skills

Sherman’s Clinic Offers Practical Chiropractic Experience

Doctors of chiropractic work with their hands. They use their expert knowledge and training to perform manual adjustments that help enhance patients’ overall health and wellbeing. Although theory plays an important role in their preparation, students also need hands-on experience to prepare for successful chiropractic careers.

Located right on campus, the Sherman clinic offers cutting-edge technology and the chance for students to hone their chiropractic skills in a professional environment, under the guidance of experienced instructors. That means that once they graduate, Sherman students are already comfortable with patient care, understand how to operate a practice, and can start work right away.

Sherman students use the latest digital x-ray technology

Sherman students use the latest digital x-ray technology

Sherman Students are Motivated by an Inspiring Chiropractic Philosophy

There are several ways Sherman stands out among other chiropractic colleges, and one of the most significant is our philosophy of chiropractic and approach to healthcare. Sherman students are skilled in helping the body heal itself. Rather than merely treating symptoms as they arise, our graduates facilitate optimization and prevention – an approach that can help patients avoid dependence on pharmaceuticals and surgery, and improve their patients’ overall quality of life.

Campus Learning Resources Set Sherman Apart

As students progress through their chiropractic training, they benefit enormously from access to a range of informational resources to complement course material and conduct research.

Sherman’s on-campus chiropractic museum and library offer students the software and research tools they need to become experts in their field. They can conduct online research, write papers, and exchange emails in our multimedia center. And they can examine historic chiropractic artifacts first-hand at the Brown House Chiropractic Museum.

Apple technology in the classrooms maximizes students’ access to course material beyond traditional lecture-based learning and helps prepare students for even greater success in a technologically advanced global society.

A Sherman students gets comfortable at the campus library

A Sherman students gets comfortable at the campus library

Want to find out more about what Sherman has to offer? Why not book a tour of our campus and come see for yourself!