3 Reasons Why the Profession is So Rewarding

3 Reasons Why the Profession is So Rewarding

Want to Become a Doctor of Chiropractic? 3 Reasons Why the Profession is so Rewarding


With growing demand for preventative and non-invasive health care, it’s a great time to embark upon a rewarding chiropractic career. There are few more satisfying experiences than transforming a patient’s life by helping to restore their body’s optimal functionality, and chiropractors can achieve this through completely natural methods. Chiropractors enjoy the freedom to establish their own practices and become respected leaders in their communities.

In a recent listing of professions with the best job security from MarketWatch, chiropractors were ranked number one, with the lowest unemployment figure among all occupations reviewed by the Bureau of Labor Statistics. In addition, chiropractors also enjoy high earnings potential and strong projected growth in demand. As education about the benefits chiropractic expands, Chiropractic’s more holistic approach to health is being embraced by a growing variety of potential workplaces, including fitness and sports centers, hospitals and wellness clinics.

So why is job satisfaction so high among doctors of chiropractic? Here are some of the biggest reasons why it is such a rewarding career choice.

1. You Can Make a Real Difference as a Doctor of Chiropractic

One of the most powerful motivations for entering the chiropractic profession is to make a difference in your community by improving patients’ well-being. Chiropractors address the root causes of health issues by removing interference—or subluxations—in the spine, helping to restore proper nerve flow and optimal performance. The body becomes better able to heal itself when the nervous system functions normally, resulting in improved overall health and well-being.

 3 REASONS WHY THE PROFESSION IS SO REWARDINGChiropractors help patients live better lives without the use of surgery or invasive drugs. Doctors of chiropractic like Sherman College graduate Tapiwa Chiwawa appreciate the ability to change lives. He says, “I always pictured myself in a setting where if the only tools I would have at hand would be my hands, I would still be able to help people.”

2. You Can Set your own Working Conditions with your Chiropractic Degree

Many graduates with a degree from an accredited chiropractic program choose to start their own practice—it’s estimated that about one-third of chiropractors are self-employed. These chiropractors enjoy the freedom to establish their own offices and associated working conditions, setting their own flexible hours and business practices wherever they decide to work.

 3 REASONS WHY THE PROFESSION IS SO REWARDINGBeing your own boss as a business owner often results in greater job satisfaction because you have the opportunity to expand your practice however you see fit. With a positive work environment and one of the least stressful jobs—according to employment website CareerCast—it’s little surprise that the profession is ranked highly in terms of quality of life.

3. You Can Enjoy Growing Demand as a Doctor of Chiropractic

Employment for chiropractors is growing faster than the average for all occupations, and with the “gray tsunami” of aging baby boomers increasingly seeking non-invasive alternative health care, demand for chiropractors should continue to rise. Chiropractic care is the third largest healthcare profession in the nation, according to the National Board of Chiropractic Examiners.

A growing trend for specialization, focusing chiropractic on demographics such as for pregnant mothers, children and even animals, is also widening the potential patient base. Another exciting career opportunity for a doctor of chiropractic is serving corporate clients seeking occupational health for their employees.

Interested in making a real difference after graduating from chiropractic college?

Sherman College’s focused and rigorous program is widely respected for its comprehensive education.

What Does a Doctor of Chiropractic Do?

What Does a Doctor of Chiropractic Do?

What Does a Doctor of Chiropractic Do?

What Does a Doctor of Chiropractic Do

Doctors of chiropractic have many different reasons for entering the profession. Some are drawn to its natural and non-invasive approach to health that avoids the use of drugs or surgery, while others may be excited to help patients work toward optimal performance and improve their lives in profound and unexpected ways.

With a chiropractic education, graduates can become community leaders with their own chiropractic practices, pursue careers focused on advancing the field through research or education, choose to work with wellness centers, sports teams, or fitness facilities, or pursue other exciting opportunities. A chiropractor’s day-to-day duties could vary significantly depending on their place of employment (or self-employment!), but they all pay particular attention to the spine and how compromises—or subluxations—interfere with the body’s ability to heal and function optimally.

How Chiropractors Assess a Patient’s Health

With a holistic approach to patient health, chiropractors help prevent and correct interferences to proper nerve function by focusing on the spine’s role in the nervous system. During a new patient’s initial consultation, the chiropractor will follow a standard routine, conducting a thorough interview and assessment to determine medical history. Accurate, discreet and confidential record-keeping is also an essential part of the profession.

Analyzing the Patient’s Spine and Nervous System Function

A visit with a doctor of chiropractic will usually begin with a routine physical exam before focusing on the analysis of the spine. The doctor’s chiropractic education could suggest related areas of the neck or back to analyze since subluxations in one part of the spine can often have an impact elsewhere.

What Does a Doctor of Chiropractic DoChiropractors often use digital x-ray technology and other diagnostic imaging procedures to confirm misalignments, study the anatomical condition, and identify anomalies in bone or soft tissue structure. Throughout their analyses of musculoskeletal and nervous system function, doctors of chiropractic inspect the patient’s posture, muscle strength, and range of movement to prepare for making specific clinical adjustments.

How a Doctor of Chiropractic Makes Adjustments to Remove Spinal Interference

Adjusting the spine to help correct subluxations and restore optimal alignment and nerve flow is a specialized process that a doctor of chiropractic learns through years of education. During an adjustment, the chiropractor will specifically and gently apply directed pressure to help moving vertebrae into their proper position.

What Does a Doctor of Chiropractic Do

Have you considered making a real difference in people’s lives by attending chiropractic college?

Sherman College of Chiropractic offers an integrated educated program to prepare students to become doctors of chiropractic.

History of Chiropractic Training

History of Chiropractic Training

What You Might Not Know About the History of Chiropractic Training

chiropractic training

Hippocrates declared, “Get knowledge of the spine, for this is the requisite for many diseases.” Yet, it wasn’t until the late 19th century that the first chiropractic adjustment was performed, by Daniel David (D.D.) Palmer, in Davenport, Iowa.

The science, art, and philosophy of chiropractic have advanced to where it is seen as an important part of healthcare. Chiropractic has ranked as one of the best career options available and an interest in its non-invasive, holistic benefits has surged.

Here are a few things that you may not already know about chiropractic history.

Chiropractic Founder D.D. Palmer Changed the Future of Health Care

The state of healthcare was much different in the 1890s than today, with patients and practitioners having a limited understanding of health care. The second industrial revolution brought a renewed emphasis on innovation and creativity.

The legendary story of D.D. Palmer healing his janitor’s hearing problems in 1895 by realigning a vertebra, wasn’t the only key factor in the profession’s history. Palmer’s knowledge of the spine’s connectivity to all body systems led him to reason that adjustment of vertebral subluxation could help overall with health. A vertebral subluxation is a condition when a vertebra is out of alignment.

History of Chiropractic Training

Before formalizing his discovery, Palmer sought further evidence that adjusting subluxation could result in health benefits. He recalled that one patient’s case of heart trouble had not been improving and found a displaced vertebra pressing against the nerves that connected to the heart. An adjustment produced positive results.

“I began to reason if two diseases, so dissimilar as deafness and heart trouble, came from impingement, a pressure on nerves, were not other diseases due to a similar cause?” stated Palmer in his text, The Science, Art, and Philosophy of Chiropractic (1910).This began the science (knowledge) and art (adjusting) of Chiropractic.

Recent studies indicate that chiropractic indeed supports the cardiovascular system by reducing heart rate and lowering blood pressure and anxiety levels. Graduates from an accredited chiropractic program understand that chiropractic care provides a valuable contribution to health and allows the body to self-heal and work at its best.

The Palmers’ Contributions to Chiropractic Training Extend Beyond D.D. and B.J.

After these early successes, D.D. Palmer soon created a school to teach others his methods. Among the first graduates was his son, B.J., who assumed the responsibility of the school within a decade and went on to contribute extensive research and innovation to the burgeoning profession as it expanded throughout the country.

A guiding influence on B.J.’s life was his wife, Mabel Heath Palmer, who became a doctor of chiropractic in 1905. Known as the “first lady of chiropractic,” she was a valued advisor to her husband on all aspects of chiropractic. Mabel even instructed at the Palmer School of Chiropractic for more than 30 years.

D.D., known as the Founder, B.J. as the Developer of chiropractic, and B.J. and Mabel’s son, David, known as the Educator. The grandson of Chiropractic’s founder became president of the school in 1961, modernizing the school, establishing its non-profit status, and organizing its international alumni association over the course of his career. Chiropractic began as a family business!

Chiropractic pioneers, the Palmers and Dr. Lyle Sherman, namesake of Sherman College of Chiropractic, developed many of the foundational principles that students use in daily study and practice. Research continues to confirm that chiropractic’s preventative and natural approach can help patients function closer to their optimal capacity in surprising and fascinating ways.

Interested in serving your community by becoming a doctor of chiropractic?

Sherman College of Chiropractic offers a renowned degree program with full chiropractic accreditation.

Alumni Success Stories

Alumni Success Stories

Chiropractic Career Spotlight: Discover Our Alumni Success Stories

Alumni success stories

Whether you dream of opening your own practice or educating your community on the benefits of chiropractic, there are many different paths to success after graduation. You may want to open your practice abroad, empower aspiring students to begin their studies in chiropractic, or enjoy a healthy work-life balance as a respected health care professional. Yet you define success, and whatever your goals are, your education at Sherman College of Chiropractic can help you achieve them.

Many of our alumni have done exactly that. Read on to discover some of their stories. You will find inspiration for your own career goals!

Nalyn Marcus, D.C.: A Doctor of Chiropractic Empowering Women to Join the Profession

For many students and chiropractors, striking a healthy work-life balance is a top priority. They might feel passionate about helping others, but not want to sacrifice important family time to do it. Fortunately, it’s possible to have the best of both worlds—especially thanks to the efforts of Sherman graduate Nalyn Marcus, D.C.

Throughout her studies, Dr. Marcus came to appreciate the challenges that some of her single mother peers faced while pursuing a chiropractic education. That’s why she has devoted part of her chiropractic career to helping single mothers attend chiropractic college. Dr. Marcus set up the Sylva Ashworth Scholarship for single mothers looking to become doctors of chiropractic.

Empowering single mothers isn’t the only thing Dr. Marcus is doing. She’s empowering all women to join the field of chiropractic through her Women in Chiropractic seminar offered every year at Sherman’s Lyceum. Dr. Marcus works in her community to increase awareness about chiropractic and its contributions to health.

Randy Baze, D.C.: Doctor of Chiropractic, Animal Chiropractor, and Promoter of Higher Education

As any aspiring doctor of chiropractic can tell you, chiropractic has the power to benefit many patients. Whether athletes, children or infants, anyone can benefit from the natural and non-invasive care of chiropractic.

It’s one of the reasons why Sherman alumnus Randy Baze, D.C., enjoys a successful career adjusting patients at his practice. But human patients aren’t the only ones benefiting from adjustments; Dr. Baze also adjusts animals. Each week, he checks and adjusts 60-100 cats, dogs, and horses. For each animal adjustment he performs, Randy Baze asks that owners make a donation to Sherman College, and puts those funds towards promoting the future of chiropractic education.

Arno Burnier, D.C.: A Doctor of Chiropractic Who Shares His Passion for Education

Making the leap to a rewarding profession can sometimes seem intimidating. It definitely was for Sherman alumnus Arno Burnier, D.C., when in 1973 he left Paris, France, for Spartanburg, South Carolina. With nothing more than a phone number and a passion for chiropractic, Dr. Burnier began his studies during Sherman College’s foundational year.

Alumni Success Stories

That initial leap of faith paid off when Dr. Burnier opened his own practice after graduation. He soon began to share his passion for chiropractic through successful workshops and seminars. Arno left his practice to devote his full attention to educating and inspiring new generations with his popular continuing education programs.

Whether you want to open your own practice, advance chiropractic research, or educate others, discover how Sherman College can help.

Contact an advisor today to start achieving your career goals!

Are Adjustments Beneficial for Animals?

Are Adjustments Beneficial for Animals? Here’s What Chiropractic Science Has to Say!

Thanks to the tireless research of many dedicated chiropractors, we now have a firm understanding of the benefits of chiropractic. We know, for example, that specific adjustments can help the body correct subluxations. We also know that children and even infants benefit from gentle adjustments performed by doctors of chiropractic. But what about animals? Many students new to the field of chiropractic might not know that our furry friends also benefit from the care of a trained chiropractor.

Read on to learn why that’s the case.

What Chiropractic Science and Research Has Uncovered About the Body’s Innate Intelligence

Before delving into the benefits that chiropractic offers animals, it’s important for students to understand the underlying components at work. As you begin your chiropractic degree, you’ll learn the theory behind the art of performing a precise chiropractic adjustment.

For example, you’ll learn that the body is constantly striving toward an optimal state of balance and health. This is known as homeostasis and is governed by the body’s innate intelligence. As the body encounters stimuli, those messages get sent through the nervous system to the spinal cord and then from the spinal cord to the brain. The brain then determines which actions need to be taken to maintain a state of balance in the body.

mental_impulsesThat intricate system does an excellent job of keeping us healthy. But when interruptions occur that prevent that system from functioning at maximum capacity, the body begins to have difficulties maintaining health. As D.D. Palmer described it, the body can sometimes fall out of a state of ease and into a state of dis-ease. By performing precise adjustments to the bones of the spine, chiropractors aid the body in removing these interruptions—also known as vertebral subluxations. In this way, chiropractic care helps the body maintain a state of optimal health even before symptoms arise.

How Earning Your Chiropractic Degree Can Lead to Working With Animals

Chiropractic science isn’t just about the benefits that humans get from adjustments. After all, cats, dogs, horses, and other animals have spines and nervous systems too. They also run the risk of developing subluxations, so it’s no surprise that they can also benefit from regular chiropractic visits.

Animals like horses, cats, and dogs often lead very active lifestyles. All that running, jumping, and activity can be stressful for their spines, and over time may cause damage. Rather than waiting for symptoms and disease to make a pet’s life uncomfortable, many pet owners are now turning to regular chiropractic visits to help their pets maintain health. It’s also not just dogs and cats that are turning to chiropractic. Many animal chiropractors have performed adjustments on iguanas, birds and farm animals too.

adjustments beneficial for animalsIn fact, animal chiropractic is a growing field. Recent estimates indicate that over 1,000 animal chiropractors have been certified by the American Veterinary Chiropractic Association (AVCA) over the last 25 years. As more people and their pets begin to incorporate chiropractic care into their healthcare routine, trained chiropractors will continue to be in high demand.

Want to begin your studies at a top college with an accredited doctor of chiropractic program?

Discover the Sherman difference by visiting our website or speaking to one of our friendly advisors.

Prerequisites for Chiropractic School

Ready to Apply to Chiropractor School? Find Out Which Prerequisites You’ll Need

prerequisites for chiropractic school

If your dream is to help others lead healthier lives through natural, preventative health care, you already have one of the most important prerequisites for pursuing a career in chiropractic. Your next step is to map out an educational pathway that helps you achieve your goal, and luckily, there are several to choose from. Need to know which undergraduate courses are required for entrance into chiropractic college, or how to expedite your training with fast-track options? We’ve got you covered!

Read on for an overview of the prerequisites, and be sure to follow up with Sherman about any questions you have about your personal path toward a career in chiropractic.

Structure Your Undergrad Courses around Chiropractic College Requirements

If you know you will pursue chiropractic training after completing your undergraduate degree, here is a sample curriculum you can follow to prepare for chiropractic college. This curriculum is designed to equip students with a valuable theoretical foundation and includes specific courses required for entry into Sherman College of Chiropractic.

Sample undergraduate curriculum to obtain the 90 semester hours (or 135 quarter hours) needed for entrance into Sherman (please note that there are many courses from which to choose and that this is just a sample):

In year one, spread over the fall and spring semesters, you could complete:

  • English I and English II
  • Anatomy/Physiology I and II (with Lab)
  • General Chemistry I and II (with Lab)
  • College Algebra
  • Psychology
  • Computer Science
  • Trigonometry
  • One course from the Social Sciences/Humanities

In year two, spread across the fall and spring semesters, you might pursue the following courses:

  • Physics I with Lab
  • Physics II with Lab (or Statistics, Biomechanics)
  • Organic Chemistry I with Lab
  • Organic Chemistry II (or Biochemistry)
  • A total of four courses from the Social Sciences/Humanities

In year three, you would fulfill your elective credits to bring the total amount to at least 90 hours. Sherman College recommends that the electives you choose include:

  • Business
  • Computer Science
  • Microbiology
  • Anatomy

It’s important to note that you’ll need a grade of “C” or higher in all chiropractic prerequisite courses to be eligible for entrance into Sherman College, and a cumulative GPA of at least 3.0 on a 4.0 scale. Exceptions can be made under the Alternative Admissions Track Plan (AATP) if you have a GPA between 2.75 and 2.99 and/or fewer than the required hours in the sciences.

prerequisites for chiropractic school

Fast Track Your Training with a Pre-Chiropractic Certificate

Students who enroll at nearby Spartanburg Community College have the option to fast-track their education by earning an Associate of Science Degree combined with pre-chiropractic electives and a Pre-Chiropractic Certificate. This joint program includes all of the prerequisites required to pursue a chiropractic degree, and once successfully completed, guarantees entrance into Sherman College of Chiropractic.

Students who go this route will earn both an associate and graduate degree in just 6.6 years—saving money, and allowing them to start their chiropractic careers more quickly.

prerequisites for chiropractic school

“Three-Plus-One” Programs Offer a Quicker Route to your Chiropractic Degree

Sherman has partnered with several four-year institutions to offer prospective chiropractic students another way to fast track their education and save money on tuition. These partnerships, known as “Three-Plus-One” programs, allow students to complete the first three years of a bachelor degree at a partner school and then pursue year one of chiropractic training at Sherman College. If you successfully complete year one at Sherman, it counts toward completing your Bachelor degree—AND toward completing your chiropractic degree.

Essentially, you’ll shave one whole year off your total education. Institutions currently partnered with Sherman to offer students either Articulation Agreements or Three-Plus-One programs include:

  • Bloomfield College (NJ)
  • Ferrum College (VA)
  • Indiana University of Pennsylvania (PA)
  • Lipscomb University (TN)
  • Mid Michigan Community College (MI)
  • Middle Tennessee State University (TN)
  • Middlesex County College (NJ)
  • Mount Aloysius College (PA)
  • Pontifica Universidad Católica de Puerto Rico (PR)
  • Spartanburg Community College (SC)
  • Spartanburg Methodist College (SC)
  • Universidad Central de Bayamón (PR)
  • University of South Carolina Upstate (SC)

Would you like more detailed advice about planning your chiropractic education?

Just visit Sherman College of Chiropractic online for further information about prerequisites and educational pathways—or better yet, give us a call at 800-849-8771, ext. 200 to speak directly with admissions.

Chiropractic Degree Career Paths

4 Career Paths for Students Completing their Chiropractic Degree


Graduate career paths

This is an exciting time to launch a career in chiropractic.

According to the U.S. Bureau of Labor Statistics, employment of chiropractors is projected to grow 17 percent from 2014 to 2024, compared to 7 percent, which is the average for all occupations.

Demand for chiropractors is spurred on by an increased understanding of, natural healthcare solutions that focus on prevention and whole-body wellness. A growing body of clinical evidence in support of chiropractic has added to this awareness, inspiring students to pursue Doctors of Chiropractic, and expanding the market for new grads.

Considering enrolling in a chiropractic program, or nearing the end of your degree? Here are four exciting career paths to consider.

Start Your Own Chiropractic Practice

Many students dream of owning their own practice after graduating from chiropractic college. They are drawn to the freedom of being their own boss, growing their own business, and the opportunity to focus on whatever area of chiropractic they find fulfilling.

Some grads will operate clinics out of their own homes for greatest convenience. Others will join a sports team and travel across the globe. Some will choose to tailor their practice toward infants, the elderly, and athletes—or go the traditional route and work with patients of all ages and backgrounds. The sky’s the limit for chiropractic entrepreneurs.

Chiropractic degree career paths

Join an Established Clinic as a Doctor of Chiropractic

A new graduate of doctor of chiropractic may opt to join an established clinic rather than building a practice from scratch. Advantages of this path include gaining experience working with a broad range of patients and less time spent on business tasks like marketing and accounting.

Some grads may start out working with a team of other healthcare professionals, learning the ropes and deciding on an area of specialty, before launching their own private practices.

Specialize in Animal Chiropractic

Like humans, animals experience vertebral subluxations and can benefit from chiropractic care. Since the inception of the American Veterinary Chiropractic Association (AVCA) in 1986, animal adjusting is increasingly recognized as helpful in maintaining vitality and wellness for dogs, horses, and other animals.

Recent Sherman College alumna Natasha Jaskiewicz, D.C., has made animal chiropractic the focus of her mobile, private practice. She travels the globe working with horse and rider teams, and dogs that compete at an international level.

Animal adjustment has grown so popular that Sherman College regularly hosts animal adjusting with industry experts like Drs. Jay Komarek and Petra Sullwold.

animal chiropractic

Advance Chiropractic Awareness as an Educator

An important part of earning a chiropractic degree is conducting research, analyzing data, and sharing new viewpoints. After graduation, the focus on education and awareness continues as doctors of chiropractic help patients understand chiropractic philosophy, and take part in ongoing professional development.

Some graduates view education and research as crucial to the success of chiropractic, and after practicing for a few years, transition into academic roles. Many continue to maintain a small private practice as they develop their academic careers.

Chiropractic degree career paths

Several Sherman College graduates have followed this path, leading them full circle, right back to Sherman! Recent alumni additions to the Sherman team include:

  • Rebecca Hall, D.C. (class of 2006), joined the Sherman College faculty as assistant case doctor in the Health Center in December 2015
  • Jillian Kersh, D.C. (class of 2009), accepted the position of Director of Continuing Education at Sherman College last year and coordinates seminars and programs for chiropractic licensure and learning
  • Princess Porter-Fowler, D.C. (class of 2001), joined the Sherman College faculty as an instructor in clinical sciences, also in 2015
  • Brian Dooley, D.C., A.C.P. (class of 2005), returned to the college in 2014 as a health center case doctor but now teaches several courses and manages the college’s thriving Practice Success Program.

As educators and researchers, Doctors of Chiropractic have a unique opportunity to influence the next generation of practitioners and be inspired by each new cohort of dedicated new students.

Are you looking for a reputable college from which to earn an accredited chiropractic degree?

Visit Sherman College of Chiropractic to explore our program, meet our students, and learn about the admissions process.

Career Boost with Seminars and Workshops

Give Your Chiropractic Career a Boost With Seminars and Workshops

Chiropractic Career Boost with Seminars and Workshops

As you start your chiropractic training, you’ll gain an in-depth understanding of many fascinating topics. Develop your communication skills in Sherman’s patient education course, learn the ins and outs of practice management through our Practice Success Program, and develop hands-on skills in technique classes and our on-site chiropractic clinic You’ll also learn the science behind the chiropractic profession, from neuroanatomy to biochemistry. At Sherman College, you will gain the theoretical knowledge, the philosophy and the practical skill sets needed to start your chiropractic career.

The fact that you never truly stop learning makes chiropractic a truly rewarding career path. In addition to learning from your patients, professional development will play an important role in your continued career success. Here’s a look at how attending seminars, workshops, and conferences can help give your chiropractic career a boost after you’ve graduated.

Why Seminars and Workshops are Important to Your Chiropractic Career

Chiropractic is a dynamic profession, and new research and patient education ensure that the field will continue its evolution. Attending industry-related seminars, workshops and conferences will help you stay on the cutting edge of the profession, and will ensure you go above and beyond during your chiropractic career. This additional training enables you to learn new techniques or hone your current skills to provide the best possible care for your patients. Seminars and workshops address emerging legal requirements, supporting resources, the philosophy behind the profession, the particulars of a specific chiropractic technique, or communication techniques for healthcare professionals.

In addition to the educational benefits you’ll receive, the professional development offers another key advantage: it’s a terrific opportunity to network. After all, if you are interested in meeting other chiropractors who are committed to helping patients attain their optimal well-being, you’ll likely find them at a professional development event. You could meet a potential mentor or find unexpected opportunities to apply your knowledge for the benefit of patients and the community, and one day become a mentor yourself.
networking professional events
Professional development events are an excellent opportunity to network

Upcoming Chiropractic Training Workshops, Conferences, and Seminars

There’s no shortage of ways to sharpen your chiropractic training. Whether you’d like to enhance your clinical care with specific techniques or simply lower the overhead costs at your practice, there’s a good chance you can find an upcoming professional development event that suits your needs. For instance, you might be interested in learning more about team-driven practice or attend an advanced technique seminar.

Sherman College honor wall

Some events will be hosted by Sherman College, while others happen all across the country

You’ll be happy to know that professional development events are hosted across the country, and likely close to your future practice. Consult Sherman College’s list of upcoming professional development events to find out which ones are headed your way.

Are you ready to start your chiropractic education?

Discover what sets Sherman College apart by visiting our website or by speaking with one of our friendly advisors.

4 Ways Social Media Can Help When Opening a Practice

Opening a Practice After Chiropractor College? 4 Ways Social Media Can Help

4 Ways Social Media Can Help When Opening a Practice

In today’s digital world, social media has become the marketing tool of choice. According to recent research, as many as 4 out of 10 people on social networks purchased a product that they shared or marked as a favorite on Twitter, Facebook or Pinterest. Almost 80% said that a company’s social media profile influenced their decision to either purchase the service or opt for something different.

If that’s not enough to convince you that social media is huge, here are the number of active users currently using top social media platforms:

  • Facebook: 1.59 billion users
  • YouTube: 1 billion+ active users
  • LinkedIn: 414 million users
  • Twitter: 307 million users
  • Pinterest: 100 million users

How can you use these top social media marketing tools to attract new patients and grow your future practice? Read on to find out!

1. Use Social Media to Listen to Patient Concerns

While social media is known for its tremendous ability to help you connect with others, it’s also a great listening tool too. Social media platforms like Twitter and Facebook can help you listen to patient concerns, see what other industry experts are saying, and even help you scope out local competitors.

You might notice, for example, that another practice ran a very successful patient-appreciation day. By seeing what worked and what didn’t, you could learn some useful tips for creating your own successful event.

2. Social Media Helps Create Online Referrals

In today’s digital age, patients are more likely than ever to make a referral or suggestion online. That’s why a strong media presence on their favorite platforms can be a big plus to your chiropractic career.

Through social media, patients can easily recommend your practice to a friend

A patient could, for example, retweet something you posted on Twitter. Or, if they like an educational video you posted on Youtube, they might send it to a friend or post it on their Facebook wall.

3. Social Media Helps You Connect With Patients Throughout Your Chiropractic Career

Social media marketing is different from traditional marketing (like print ads, radio ads, and TV appearances). Why? Social media can be an integral part of what’s called an inbound marketing strategy, providing valuable content in the context of patients’ routine digital activities. It’s an approach to marketing that helps chiropractors build meaningful and enduring relationships with patients.

Through social media, you can interact with clients over time by directly replying to a message, retweeting a comment, or sharing informative articles about chiropractic.

Social media marketing helps you connect with patients in a meaningful direct way

As a result, social media marketing helps build lasting connections with patients – making it more likely that they’ll return to the office for regular chiropractic care.

4. Use Social Media to Connect With Other Industry Experts After Chiropractic College

If you’re currently enrolled in a chiropractic college, then it’s likely you’re surrounded by other chiropractors and chiropractors-in-training. But what about after graduation? Keeping up your professional network is important. A network can help you attract new patients, build up your practice, and continue your education.

Fortunately, social media sites like LinkedIn are specifically designed to help professionals connect online. All you need to do is create a profile, update it with any new career information, and add contacts!

Ready to start your chiropractor training?

Find out how Sherman’s one-of-a-kind approach can help you develop a successful chiropractic career.

X-Ray Technology in Chiropractic Science

A Brief History of X-Ray Technology in Chiropractic Science

X-ray technology in chiropractic science

X-ray technology and chiropractic have a long history together. In fact, they were both discovered in the same year!

For decades, chiropractors have used x-rays to:

  • Obtain a clear image of the structural aspect of the patient’s spine (the neurological aspect requires other testing)
  • Advance chiropractic research
  • Confirm injuries, tumors, or other contraindications to adjustment

Here’s a look at the history of x-ray technology, and how it has helped chiropractors provide even better care for their patients.

The Discovery of X-Rays: A Timely Event for Chiropractic

On September 18, 1895, D.D. Palmer performed the first chiropractic adjustment. D.D. Palmer had learned that the janitor working in his building, Harvey Lillard, had lost his hearing after feeling a “pop” in his neck some 17 years prior. Mr. Lillard agreed to have D.D. palpate his spine, which revealed a noticeable misalignment. Palmer hypothesized that the pop and the misaligned vertebra in Harvey Lillard’s spine must have been related to his loss of hearing, and asked if he could perform a small adjustment. Soon after, Lillard’s hearing was restored, which set in motion the formal beginnings of chiropractic.

Then, just a couple months later, another groundbreaking development occurred that would come to change the field of chiropractic. On November 8th that year, Wilhelm Conrad Roentgen was experimenting with cathode-ray tubes at his lab in Wurzburg, Germany. He too noticed something odd: an unknown radiation from his tube was causing a nearby phosphorous material to glow.

He began investigating this strange new radiation, and eventually published a paper about his findings. He called this new radiation x-rays and declared that these rays could peer through soft tissues to reveal the hard bones underneath. He even included an x-ray photograph of his wife’s hand, which was the first x-ray radiograph of a human.

The Use of X-Rays in Chiropractic Science

The discovery of x-rays soon attracted the attention of healthcare professionals all over the world. They immediately saw the potential of this mysterious new tool and its ability to peer inside the body.

Just a few months after the discovery of x-rays, they were already being used to identify bullet wounds, discover broken bones, and help medical doctors better treat their patients.

It was D.D. Palmer’s son, B.J., who brought x-ray technology to the field of chiropractic. While early chiropractors had been perhaps justifiably concerned about these unknown rays – early x-ray technology sometimes exposed patients to potentially harmful doses of radiation – B.J. understood that it could play an important role in developing chiropractic education, practice, and research. In 1910, he introduced x-ray to the chiropractic profession and brought the first x-ray machine to the Palmer School of Chiropractic.

X-Rays in Chiropractic science

Digital X-Rays: A Recent Innovation for Chiropractic Practice

While x-rays still remain one of the most effective ways for healthcare practitioners to look inside the human body, this technology has been refined over the last few decades. Today’s students at a chiropractic college, for example, often use digital x-ray technology.

X-rays in Chiropractic education

Digital x-ray technology was first developed in 1987 and has since become an integral part of healthcare. Unlike previous x-ray technology, doctors of chiropractic don’t have to wait for digital images to be developed. Even better, digital x-rays expose patients to less radiation, making x-rays safer for patients; Sherman College’s on-campus Chiropractic Health Center has been able to reduce exposure by 66 percent. Other benefits of digital x-ray include sharper images and less wait time because there is no lengthy image processing; once an image is taken, the system is immediately ready for the next exposure.