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5 Tips for Launching Your Own Chiropractic Practice
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Sherman students gain practical experience on how to run a chiropractic clinic during their internships.
One of the many benefits of pursuing a career in chiropractic is that you can become your own boss, set your own schedule, and open your own chiropractic practice. In fact, 37% of chiropractors in 2012 were self-employed, according to the US Department of Labor Statistics.
Opening your own practice comes with many benefits as well as challenges. You can choose to work part-time, have control over the name and vision of your practice, and increase your earning potential. But opening your own practice also comes with many responsibilities like managing finances, attracting new patients, and marketing your business.
If you think you have what it takes and are interested in starting your own business, read on for five tips on launching your own chiropractic practice.
1. Find a Mentor with Chiropractic Business Success
To help students make a smooth transition into the chiropractic program, students partner up with an experienced faculty mentor.
A mentor can offer you valuable advice and insights into how to start your chiropractic practice. Your mentor could be a faculty member, an alumnus, or another established doctor of chiropractic.
Having mentors can help you in a variety of ways. They might know of a good location for opening a new practice or they might be able to offer you valuable practical advice, such as which accounting software they prefer or which web designer they used for their site.
2. Use a Patient-Centered Approach
Sherman students learn about patient care during their chiropractic education.
As a natural, non-invasive healthcare profession, the mission of chiropractic is to help patients lead healthy lives. While you’ll learn how to provide excellent patient care during your chiropractic education, it’s important that you incorporate this patient-centered approach in all aspects of your chiropractic practice management.
A patient’s experience doesn’t just begin and end with the appointment. Making it easy and intuitive for patients to book appointments, offering hours that work well with their schedules, and creating a welcoming environment all contribute to a positive patient experience that leads to return visits and even referrals.
3. Boost Your Chiropractic Career with Regular Professional Development
While you’ll complete demanding courses during your chiropractic education, chiropractic colleges encourage their students and alumni to continue learning throughout their careers. State licensing boards often require a certain number of hours of continuing education credits to maintain licensure. Sherman College offers free weekly chiropractic conference calls as well as continuing education workshops and seminars so graduates can continuously learn about new research and techniques in the field.
4. Use Online Marketing to Promote your Chiropractic Business
In today’s information age, many patients begin their search for a chiropractor online. They might look up chiropractors in their area and browse the websites of several practices before making a decision.
It’s increasingly important to have a professional and inviting website to help attract patients and to make the most of social media. An intuitive and easy-to-use website can help you achieve chiropractic business success by helping you connect with new patients.
5. Network with Other Healthcare Professionals
Networking is an important part of boosting your business. You can meet potential clients, exchange advice with other chiropractors and also meet potential employees or colleagues. As you grow your chiropractic practice, you might want to hire a second receptionist or chiropractic assistant.
Through networking, you can meet other professionals and even potential business partners that can help you take your chiropractic practice to the next level. Never stop learning during your chiropractic career as you continue to challenge yourself.
Do you have other tips for growing a successful chiropractic practice?
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