[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” _builder_version=”3.0.49″ background_layout=”light” text_orientation=”center” border_style=”solid”]
Opening a Practice After Chiropractor College? 4 Ways Social Media Can Help
[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”3.0.49″ background_layout=”light” text_orientation=”left” border_style=”solid”]
In today’s digital world, social media has become the marketing tool of choice. According to recent research, as many as 4 out of 10 people on social networks purchased a product that they shared or marked as a favorite on Twitter, Facebook or Pinterest. Almost 80% said that a company’s social media profile influenced their decision to either purchase the service or opt for something different.
If that’s not enough to convince you that social media is huge, here are the number of active users currently using top social media platforms:
- Facebook: 1.59 billion users
- YouTube: 1 billion+ active users
- LinkedIn: 414 million users
- Twitter: 307 million users
- Pinterest: 100 million users
How can you use these top social media marketing tools to attract new patients and grow your future practice? Read on to find out!
1. Use Social Media to Listen to Patient Concerns
While social media is known for its tremendous ability to help you connect with others, it’s also a great listening tool too. Social media platforms like Twitter and Facebook can help you listen to patient concerns, see what other industry experts are saying, and even help you scope out local competitors.
You might notice, for example, that another practice ran a very successful patient-appreciation day. By seeing what worked and what didn’t, you could learn some useful tips for creating your own successful event.
2. Social Media Helps Create Online Referrals
In today’s digital age, patients are more likely than ever to make a referral or suggestion online. That’s why a strong media presence on their favorite platforms can be a big plus to your chiropractic career.
A patient could, for example, retweet something you posted on Twitter. Or, if they like an educational video you posted on Youtube, they might send it to a friend or post it on their Facebook wall.
3. Social Media Helps You Connect With Patients Throughout Your Chiropractic Career
Social media marketing is different from traditional marketing (like print ads, radio ads, and TV appearances). Why? Social media can be an integral part of what’s called an inbound marketing strategy, providing valuable content in the context of patients’ routine digital activities. It’s an approach to marketing that helps chiropractors build meaningful and enduring relationships with patients.
Through social media, you can interact with clients over time by directly replying to a message, retweeting a comment, or sharing informative articles about chiropractic.
As a result, social media marketing helps build lasting connections with patients – making it more likely that they’ll return to the office for regular chiropractic care.
4. Use Social Media to Connect With Other Industry Experts After Chiropractic College
If you’re currently enrolled in a chiropractic college, then it’s likely you’re surrounded by other chiropractors and chiropractors-in-training. But what about after graduation? Keeping up your professional network is important. A network can help you attract new patients, build up your practice, and continue your education.
Fortunately, social media sites like LinkedIn are specifically designed to help professionals connect online. All you need to do is create a profile, update it with any new career information, and add contacts!
Ready to start your chiropractor training?
Find out how Sherman’s one-of-a-kind approach can help you develop a successful chiropractic career.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” _builder_version=”3.0.49″ background_position_1=”top_left” background_repeat_1=”no-repeat” background_position_2=”top_left” background_repeat_2=”no-repeat” background_position_3=”top_left” background_repeat_3=”no-repeat”][et_pb_column type=”1_3″][et_pb_post_nav admin_label=”Post Navigation” _builder_version=”3.0.49″ in_same_term=”off” hide_prev=”off” hide_next=”on” border_style=”solid” border_color=”#0c71c3″ title_font=”|on|||” title_font_size=”16px” /][/et_pb_column][et_pb_column type=”1_3″][/et_pb_column][et_pb_column type=”1_3″][et_pb_post_nav admin_label=”Post Navigation” _builder_version=”3.0.49″ in_same_term=”off” hide_prev=”on” hide_next=”off” border_style=”solid” border_color=”#0c71c3″ title_font=”|on|||” title_font_size=”16px” /][/et_pb_column][/et_pb_row][/et_pb_section]