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3 Keys to Launching a Successful Chiropractic Practice

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After graduating from chiropractic college, new D.C.s typically devote their complete attention to caring for clients and growing a thriving practice. Whether they plan to set up a home-based business, join an existing clinic, or travel with a professional sports team, all new practitioners need a solid strategy to develop and maintain a robust client base.

Dedication, perseverance and clearly established professional goals are fundamental when embarking on a new venture; but what other key ingredients should chiropractors add to ensure career success? We’ll take a look at three practical steps new D.C.s can take to make a smooth transition from a student to professional.

Join a Professional Association

Many D.C.s consider membership with a local, state or federal chiropractic association vital to their professional success. Joining an organization that aligns with their values can help situate new graduates within a supportive community of dedicated and like-minded professionals.

Most chiropractic associations work toward raising public awareness of the benefits of chiropractic and often advocate on practitioners’ behalf with insurers and local government. At each stage of your chiropractic career, membership with a professional association can open numerous doors, including opportunities to:

• Volunteer in a variety of public education programs
• Gain access to many continuing education resources
• Network with experienced D.C.s who can provide guidance and support
• Enjoy discounts on office supplies, insurance, car rentals, and educational seminars

Strategically Select Your Professional Path

As a new Doctor of Chiropractic, you will need to consider just exactly how and where you would like to apply your expertise. This profession is known for its flexibility. D.C.s have numerous professional options open to them after graduation, including mobile practices, home-based businesses, and animal-centered clinics. It’s useful to take stock of a few important factors when mapping out your own career path:

Is being your own boss important to you? Are you excited at the prospect of starting your own clinic from scratch, including managing the business and marketing for new clients? Would you prefer to work as a team with other chiropractic professionals at an established clinic? Do you love being on the move and like the idea of launching a mobile practice where you bring chiropractic care to remote communities or travel with an organization?

Mentorship from more experienced D.C.s can provide valuable insight into the advantages or challenges of pursuing a particular professional path.

Market Yourself Both On and Offline

Studies show that the best way to attract new patients after completing your chiropractic education is by word-of-mouth referrals. As you establish yourself as a successful practitioner, these referrals will come, but here are a few marketing tips:

• Accept walk-ins. Your appointment book will be flooded eventually, but it’s a good idea in the initial stage to be as available as possible to new clients.
• Set up a booth offering spinal screenings and health talks at as many public events as possible
• Network with many other healthcare professionals – referrals are likely to follow
• Chiropractors may want to set up a social media account with which to promote their services, highlight testimonials, and announce involvement in community events. 

This is a way to establish your brand and mission as a healthcare provider while opening the door to a much wider audience of potential new clients.

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